Behind the name "Oscar Tiye" hides a really famale woman: the designer Amina Muaddi. In 2013, when she started her project, she decided the name after having seen a jewel that the pharaoh gave to the Queen Tiye of ancient Egypt as a wedding gift. Then Oscar is a combination of the names of her grandparents. The logo, which is put on every sole, is a beetle with open wings, a sacred good-luck symbol in the Middle Est.
Amina has Jordanian-Romanian roots. Her base is in Milan, where she studied Fashion Communication at the European Institute of Design. Her collections are totally made in Italy, in the Riviera del Brenta. They are inspired by her Middle Eastern roots and express her femininity, fun and self-confidence.
MInnie.
Minnie.
Malikah flat.
Malikah high heel.
Kitty.
Afef.
Photos taken from: oscartiye.com