With the Commuter Trucker Jacket Levi’s and Google have integrated technology into fashion. The Jacket has been specifically studied for the urban cyclist. He can now chek his mobile, controlling incoming calls and music, simply touching the left sleeve of his jacket while always remaining aware.
From inventing the first pair of riveted blue jeans in 1873 to creating the Commuter Jacket , Levi’s has always been thinking forward. Together with Google ATAP they have developped the Jacquard technology: special conductive yarns which give interactive and digital functions to a textile product. The jacket has a cuff with touch-enabled fabric. A tag wirelessly connects the conductive yarns in the jacket’s cuff to your mobile device. You can remove the tag, and the entire garment is washable and durable.
The choice of a jacket as the format for the first Jacquard product was also rigorously thought-through. A garment from your wardrobe that you wear frequently, a lifestyle item which is worn almost everyday.