Virgil Abloh is the founder and creative director of Off White: a streetwear brand loved by celebtiries and music icons. For this collaboration, that takes the name of “The Ten”, Virgil Abloh has worked on 10 iconic models characterizing not only the history of Nike, but also that of the controlled brands, Converse and Jordan. The capsule is divided into two categories of style: Revealing and Ghosting. The first group collects a series of models created to be accessible (Air Jordan, Nike Air Max 90, Nike Air Presto, Nike Air VaporMax and Nike Blazer Mid). Accessible means that the design presents small applications, cuts and writings, letting you see or understand the process of construction. The second group is the most futuristic version of the collection (Converse Chuck Taylor, Nike Zoom Fly SP, Nike Air Force One 1 Low, Nike React Hyperdunk 2017 and Nike Air Max 97) and introduces the use of transparent rubber, bringing out what is normally hidden and explaining by printed words what couldn't be shown.
"REVEALING"
Nike Air Vapormax. From waitfashion.com
Nike Air Max 90. From waitfashion.com
Nike Air Presto. From waitfashion.com
Air Jordan I. From waitfashion.com
Nike Blazer Mid. From waitfashion.com
"GHOSTING"
Converse Chuck Taylor All Star. From waitfashion.com
Nike React Hyperdunk. From waitfashion.com
Nike Air Max 97. From waitfashio.com
Nike Zoom Vaporfly. From sneakernarcos.com.
Nike Air Forse 1 Low. From sneakernarcos.com.
Virgil Abloh started his career in the fashion system after meeting Kanye West. Abloh after working for the American rap singer as the manager of the merchandising, has become his design director, a title he still holds. Meanwhile he found the time to create his own brand, Off White, which as a become a case study in the fashion industry, perfectly reflecting the right mix between high-fashion and streetwear.